Great content is informative, fun, and entertaining. It makes a great first impression. Turning out content like this means you gotta:
Fail to be relevant and real and appear on the channels where your customers hang out, and you’ll lose your audience before they even get to know you.
But be intentional about these 5 things and you’re sure to grab their attention.
You’re already helping them solve their problems even before you have a chance to work with them.
What better way to show what it’s like to work with you...and of answering their burning question: What’s In It for Me?
It used to be that the perfect model for marketing depended on the mix of product, price, promotion, and place—and a lot of in-your-face salesy marketing. The digital world changed everything. It’s you who’s gotta be liked. Being liked grows out of the what’s-in-it-for-me motivator that drives all customer action. Your content needs to hit your ideal clients’ nerve and show that you get their pain, can soothe it, and give them a better life. Stir up some emotion around their pain points and show them what life will look like when they use your services. You’re on your way to converting them...and building some real relationships long-term.
Want to go DIY? You will need some help with the how and what. I can work with you to identify the content you need and how to create it so that it supports your brand.
Your website is your online house. It must engage people in as few as five short seconds to make them stay, explore more pages, and return.
Blogs generate organic traffic through strong SEO. They help to build your authority and credibility by providing valuable insights.
Social on the right channels allows you to reach large audiences, raise your brand awareness, and foster interest and action.
Email marketing is one of the most powerful ways to engage with people. It builds relationships, inspires action, and converts prospects into customers.
Your personal profile shows who you are. It’s all about your values and what you care about and shows how you can help them achieve what they want.
Your Minor Brand Stories are the smaller but important stories that shine light on all that your brand represents every day through your customers, employees, and company initiatives.
Short and sweet is what hits home in video and audio script writing. Hard-hitting words and phrases connect and captivate.
You’re showcasing your brand from the moment you shake someone’s hand at a networking event or speak to them informally. A perfect pitch makes people curious and want to learn more about you.
There’s no better way to share your wisdom with others, get you attention, and stand out as a thought leader.
Clients still want print to tell their story. Long- or- short-form content works well for print.
Ideas, words, and stories define your brand and it’s gotta be magnetic. We humanize it to form connections that build trust, lead to sales, and deepen relationships to create loyal fans.
Every offer needs a hook that describes what you make possible for your prospects and customers—and how that will make them feel.
Content sets your customer experience in motion. Delivering educational, fun, and entertaining content that’s consistent and on-brand and grabs the attention of people who are curious and want to learn more about what you offer.
My thorough research and attentive listening have given me the versatility to create strategy and content with companies in many industries.
A STRONG NETWORK
My broad network enables me to collaborate with vetted service providers who offer other specialized brand and marketing services.