I’m Barbara Mannino

There’s so much digital noise out there. You have to cut through that noise to stand out from the competition and answer the #1 customer question: What’s In It for Me? As a content writer and strategist, representing clients has involved my consistent strategic, creative, and mentoring goals to get you seen and heard in the attention economy.

Clear on the influence created by words and stories, I was drawn into professional journalism and cut my teeth at a weekly newspaper. That created the springboard that later catapulted me into trade and mainstream journalism and writing for several well-known print and digital media outlets and global financial services trade publications. It was also the hook that earned me senior editorial positions at Fortune 500 corporations where I created content and communications strategy for senior leaders. I’ve also brought the brands of startups and mid-sized businesses to life.

Journalism, and brand, marketing, and content have been my professional world for more than 25 years. Along the way, I’ve won several leadership and communications awards, co-authored The Law Firm Revolution, and contributed chapters in Business Boosts  one which came out last October, the other which will be released this fall.

I speak and write on business storytelling and messaging, blogging and content marketing, perfect pitches, and networking, and living your brand.

I am honored to be known for my thorough research, purposeful interviewing, and attentive listening. I am told that it is my authenticity, energetic personality, sense of humor, and attention to detail that have enabled me to get results for my clients and my ideas to resonate with coworkers, clients, sources, and audiences alike. And I love to laugh because I believe laughter makes great situations even better and turns bad situations around.

I’ve been told that my enthusiasm about my clients brands has given them more clarity and confidence about the impact they’re making on their clients in answering that important question of What’s In It for Me?

My goal is to help you shore up your brand and create content that connects you with your prospects and customers. When you work with me you can be sure we’ll put your customers first so that they’ll be excited to work with you and convinced that you are in fact their go to provider.

When I’m not working, I love to spend time with my family and my many friends here in Westfield, NJ, and across the country.

Let’s Get To Know Each Other... maybe even talk shop.

Awards and Recognition