It’s all about your customer even though it’s your brand.
You need to show them you understand what they want. Show them you understand their pain. Show them what you can make possible for them.
But too many businesses talk too much about what they do and forget about their customers.
They also focus on the brightest, shiniest new strategy, tactic, or app that appears in their inboxes and shows them “better” ways to do things.
Or they hastily throw together some content to get their name out there. But that content is irrelevant because it’s untethered to their brand and their message.
If any of this sounds like you, you’re likely spending too much money on marketing that doesn’t work.
But when you talk about what you can make possible for your prospects and customers...people will come running.
You stir up emotions that wow them and inspire them to be all in.
It takes a lot of work to take those steps and give them life.