Long Form Content

Today, many of you may be incorporating more long-form articles into your content strategy to increase user engagement through more in-depth content that provides real value to your consumer or business audience. Plus, long-form content provides more proof of your authority and industry expertise and more opportunity for social sharing.


This issue of Silk Purse Women had as it two main articles teams of professionals who provided necessary services to an over-40 female demographic. One focus was team style divorce. My goal was to describe the range of services and to show how the team approach of this particular team could take some of the emotional harshness out of divorce as well as expedite the “business” process of it. The piece sparked considerable interest and was eventually made into a standalone brochure. Susan Winters, the team’s “quarterback,” reported that prospective clients actually came to consultations carrying the article or the brochure.

Barbara Mannino
339 West Broad St #213
Westfield, NJ 07090